Sunday, January 4, 2009

What niche business is for you?

What kind of business do you want to be in?

You are not going to show much interest, let alone be good at something if you do not have a want, need, desire or knowledge about...right?

For example, if you start a Computer Business, but don't know much about them, how successful or enthusiastic will you be about it? Not very....right?

I ask people these questions to help them find their Niche (Nitch)

If you could be doing anything, what would you be doing?
What is it that you do better than anyone else?
What is your Passion/Hobby?
What do friends/family members come to you with for your expertise?


Here are a few responses I have gotten.
Reading, History, Cooking, Fitness, Movies, Collecting.

So, what is it that motivates and excites you?
That is what you need to focus on.

Maybe you like, Hunting, Fishing, Sports, Landscaping, Home Improvements, Computers, Pets, Fossils, Music, Saving Money, Knitting, Fasion, Celebrity Gossip, Stocks, Saving Money, Investing, Race Cars, Boating, Insects, Wildlife, Photography.
Whatever it is, you can build a business around it and make money with it.

To help you better find your Niche (Business) I am going to give some examples.

Sally likes to read, but who is going to pay her to read books? Probably nobody.
However, Sally can read her books as she always does, but after reading a book, she rights a review of that book.
So Sally is now in the Book Reviews Business.

Bob likes to fish, he goes after work and on weekends, whenever and wherever he can.
Shy of winning some fishing tournaments, Bob really doesn't stand getting paid by Zebco to fish for a living...right?
What if Bob starts his own online Fishing Tips Blog?
Maybe Bob is a killer Bass Fisherman and has great tips on how to catch the big ones?
Do you think people that like to fish and catch bass will read his blog? YES!
So Bob is now in the Fishing Business.

My wife had a hobby of making chocolates during the Holiday season.
Everyone loves her candy, and they where always telling her she should go into business for herself. But starting a business can be a big risk/investment.
It started it with her giving Chocolates as a gift, then people asked if she would make a box so they could give them as gifts.
So, she would make it, sell it to them and she made money from that.
She now has a full blown website selling chocolates (and my pants have gone up 2 sizes).

Of course building a website and maintaining it costs money, but what I am trying to show you is that she found her niche from something she likes to do.
If you notice, I did not put a link to her site, as I am not pushing her business in this blog, I am trying to show you how to make money and where/how to get your inspiration.

Once you find your NICHE, you need to do a little research to make sure there is an interest in it.
If you are into worm farming, and nobody has an interest, chances are you are not going to do so well.

So, once you find your nich, go to a search engine and search for topics that people might use to find your niche.

Examples: Bass Fishing Tips; Book Reviews; Homemade Chocolate Candy;
If you see Sponsor Ads and a lot of competeing pages, chances are you have a good niche. If not, you might want to find another Niche Business.

Sub or Micro Niches
What is a Sub or Micro Niche?
Lets say Cooking is your Niche. Here are Sub Niches
Baking, Cakes, Entree's, Deserts.

A Micro Niche is a Niche within a Niche.
Cooking:Cakes:Decorating
Cooking:Cakes:Recipes
Cooking:BBQ: Recipes:
Cooking: BBQ: Grilling
Cooking: BBQ: Spicy: Grilled Foods

If you like to cook, but are not good at cakes, but are a whiz when it comes to grilling, then Grilling is where you want to be!

I hope this topic helps you find your Niche.
If you have problems finding your niche, post a comment on what you like doing and I will respond to help you find your niche.

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